Google profile4 min read
How to optimise your Google Business Profile: a practical guide
A practical plan to improve your Google profile: business details, services, reviews, content and follow-up, without promising a ranking.
THE OPTIMAPS BLOG
Your local visibility.
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Clear tips for your Google profile, reviews and website. For the businesses that bring our neighbourhoods to life.
20 practical guidesExamples. Your next step.
A Google profile
that feels like you.
From the first checks to a monthly routine: steps to optimise it.
Read the guide · 4 minA GUIDE FOR EVERY QUESTION
A little reading.
Lots of practical ideas.
20 guides
Google profile3 min read
Google Business Profile categories: choose what fits your business
Choose a relevant primary category and justified additional categories, with a practical decision method for small businesses.
Google profile3 min read
Creating and verifying your Google profile: what to prepare
Prepare to create or reclaim your Google profile, arrange owner access and follow the verification offered for your business.
Google profile3 min read
Writing a Google business description: a method and three examples
Write a clear Google Business Profile description within 750 characters, using three fictional examples you can adapt to your business.
Google profile3 min read
Google opening hours: prepare for holidays and closures
Keep regular and special opening hours accurate, with a simple way to prepare holidays, closures and your return to normal hours.
Google profile3 min read
Google profile services: describe what customers can ask for
Organise your Google profile services and write useful descriptions, with examples for tradespeople and local businesses.
Google profile3 min read
Google service areas: explain where your trade business works
Define an accurate Google service area, distinguish customer visits from premises and keep your website consistent.
Customer reviews3 min read
How to ask for a Google review without pressure
Use a neutral Google review request, with sample messages and a method that avoids rewards and selective invitations.
Customer reviews3 min read
Responding to a negative review: a method and five examples
Prepare a calm, factual response to a negative Google review, with five fictional examples and practical follow-up steps.
Customer reviews3 min read
Responding to a positive review: eight examples to personalise
Write natural replies to positive Google reviews, using eight fictional examples while protecting customer information.
Customer reviews3 min read
Reporting a Google review: what can actually be removed
Distinguish negative feedback from a policy violation, prepare a factual report and follow Google's review process.
Content3 min read
Google profile photos: what to show and how to prepare them
Choose useful, accurate photos for your Google profile, prepare your files and review the result on mobile.
Content3 min read
Google Business Profile posts: write something useful
Choose a topic, prepare a clear Google post and check its status, with practical examples for local businesses.
Content3 min read
A monthly Google content calendar without posting for the sake of it
Plan four useful topics, gather the facts and organise review with a simple monthly calendar for your Google profile.
Local SEO3 min read
Your website and Google profile: make them work together
Connect your Google profile to a useful website with consistent details, clear service pages and a simple contact journey.
Local SEO3 min read
Local pages for tradespeople: create useful pages for your area
Decide when a dedicated local page is useful and build it around genuine services, practical details and real examples.
Local SEO3 min read
Search Console: track a small business website in Google Search
Understand Search Console clicks, impressions and pages, with a simple monthly routine for a local business website.
Tracking & organisation3 min read
Manage multiple Google profiles without mixing up businesses
Organise access, details, reviews and subscriptions separately for each business, with a practical multi-location routine.
Tracking & organisation3 min read
Choosing Google profile management software: useful criteria
Test the tasks, approvals, reports and pricing that matter when choosing a tool to manage your Google Business Profile.
Tracking & organisation3 min read
Google Business Profile performance: understand the right indicators
Read profile views and interactions, compare meaningful periods and distinguish missing data from zero.