How to optimise your Google Business Profile: a practical guide
A practical plan to improve your Google profile: business details, services, reviews, content and follow-up, without promising a ranking.
Read the guide →Your local presence.
Useful guidance.
Advice to understand your Google profile, reviews and the content that presents your business.
22 guides
Google Business Profile categories: choose what fits your business
Choose a relevant primary category and justified additional categories, with a practical decision method for small businesses.
Read the guide →Creating and verifying your Google profile: what to prepare
Prepare to create or reclaim your Google profile, arrange owner access and follow the verification offered for your business.
Read the guide →Writing a Google business description: a method and three examples
Write a clear Google Business Profile description within 750 characters, using three fictional examples you can adapt to your business.
Read the guide →Suspended Google Business Profile: prepare your reinstatement case
Identify a Google profile suspension, check business details and prepare relevant evidence before an appeal.
Read the guide →Google opening hours: prepare for holidays and closures
Keep regular and special opening hours accurate, with a simple way to prepare holidays, closures and your return to normal hours.
Read the guide →Google profile services: describe what customers can ask for
Organise your Google profile services and write useful descriptions, with examples for tradespeople and local businesses.
Read the guide →Google service areas: explain where your trade business works
Define an accurate Google service area, distinguish customer visits from premises and keep your website consistent.
Read the guide →How to ask for a Google review without pressure
Use a neutral Google review request, with sample messages and a method that avoids rewards and selective invitations.
Read the guide →Responding to a negative review: a method and five examples
Prepare a calm, factual response to a negative Google review, with five fictional examples and practical follow-up steps.
Read the guide →Responding to a positive review: eight examples to personalise
Write natural replies to positive Google reviews, using eight fictional examples while protecting customer information.
Read the guide →Reporting a Google review: what can actually be removed
Distinguish negative feedback from a policy violation, prepare a factual report and follow Google's review process.
Read the guide →Google profile photos: what to show and how to prepare them
Choose useful, accurate photos for your Google profile, prepare your files and review the result on mobile.
Read the guide →Google Business Profile posts: write something useful
Choose a topic, prepare a clear Google post and check its status, with practical examples for local businesses.
Read the guide →A monthly Google content calendar without posting for the sake of it
Plan four useful topics, gather the facts and organise review with a simple monthly calendar for your Google profile.
Read the guide →Your website and Google profile: make them work together
Connect your Google profile to a useful website with consistent details, clear service pages and a simple contact journey.
Read the guide →Local pages for tradespeople: create useful pages for your area
Decide when a dedicated local page is useful and build it around genuine services, practical details and real examples.
Read the guide →Search Console: track a small business website in Google Search
Understand Search Console clicks, impressions and pages, with a simple monthly routine for a local business website.
Read the guide →Choosing a Google Business Profile agency: what to compare
Compare audits, optimisation, management, access and deliverables before hiring a Google Business Profile agency.
Read the guide →Manage multiple Google profiles without mixing up businesses
Organise access, details, reviews and subscriptions separately for each business, with a practical multi-location routine.
Read the guide →Choosing Google profile management software: useful criteria
Test the tasks, approvals, reports and pricing that matter when choosing a tool to manage your Google Business Profile.
Read the guide →Google Business Profile performance: understand the right indicators
Read profile views and interactions, compare meaningful periods and distinguish missing data from zero.
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