Google profile services: describe what customers can ask for

Prospective customers often know their problem better than the technical name of the service that solves it. They want a door repaired, storage fitted or an appointment arranged. Your Google profile's service list can help them quickly recognise whether your business meets that need.

The task is to organise your offer, not copy every possible search variation. Start with a small number of distinct services and explain what each genuinely includes.

Check your profile's available options

The services editor depends on the business's categories. Where available, Google lets you select suggested services or create certain custom ones, then add descriptions and prices. Custom service names must not include prices or phone numbers, among other restrictions. Source: managing services.

If your options differ from another professional's, do not immediately assume your profile is faulty. First compare the type of activity and the options shown in your own account.

Build a list from real enquiries

Review questions received by phone or headings from your quotations. Group requests that describe the same service. A good list helps a customer choose; it should not make them compare five nearly identical names.

Fictional example: 'Fitted cupboards' and 'Bespoke bookcases' can describe clearly different projects. But 'Personalised cupboard', 'Adapted cupboard' and 'Made-to-measure cupboard' may simply repeat one offer without adding information.

Write a description with three elements

Our method presents the need, the scope of the service and the next step. Adapt the length to the service's complexity. A very simple job does not need a lengthy introduction.

Fictional example: 'Bookcases made to suit the dimensions of your room. We discuss your storage needs and installation constraints with you. An initial conversation helps define the project before we prepare a proposal.'

This wording avoids promising a wood species, deadline or design service that has not been confirmed. If those elements are always included, you can describe them precisely.

Use a clear rule for prices

For each service, ask the person responsible whether a price can genuinely be quoted and what it covers. If the amount depends on the job, do not invent a starting price just to fill a field. A poorly defined figure can create expectations you cannot meet.

Check the surrounding details too: travel, materials, fitting, diagnosis or follow-up. This blog does not set your pricing policy; it helps you avoid a public description that differs from the offer customers actually receive.

Carry out a useful review

• Does each service correspond to work you really offer?
• Is its name understandable without technical knowledge?
• Do two entries actually describe the same thing?
• Does the description add information beyond the title?
• Have the arrangements and any amounts been confirmed?

In Optimaps, open Optimisation, then Services. Accessible services are loaded with their descriptions and prices. You can complete an entry from Google's catalogue or add a custom service when your profile permits it. Give it a precise title: AI assistance, when enabled, can suggest a description. Correct the facts and working arrangements before approving it.

The guided journey highlights services with insufficient descriptions. Do not invent an activity to reach a number of entries: include the services you really provide. Other services are retained; removing one is an explicit decision. After your approval, Optimaps submits the correction and reads Google again to confirm receipt. Support this work with a consistent business description and a more detailed presentation on your website.