1. Establish the facts before making changes
We start with the visible profile, the information we can access and the details you confirm. We distinguish a verified error, missing information and unavailable data. This prevents assumptions from becoming corrections. Record the source and date of each finding so that the next review can use the same basis.
2. Prioritise what helps customers contact you
An incorrect link, outdated opening hours or an unclear service can prevent an enquiry. We examine these obstacles before improving the presentation. Keywords cannot replace an accurate description of your work. Priorities depend on the business and the evidence, rather than filling every available field.
3. Define the scope of the assignment
Creating a profile, updating an existing one and dealing with a suspension require different steps. The proposal describes the agreed actions, information you must provide, approvals and deliverables. You know what work is planned before deciding. Ongoing management is distinguished from a one-off intervention.
4. Prepare, approve and verify
We distinguish a suggested correction, your approval when required, submission to Google and the information actually visible. Important changes remain traceable. A pending status is not reported as confirmation. If Google requests further information, the next step is explained before proceeding.
5. Interpret results in context
We compare the completed work with available interactions and enquiries you receive. Changes must be considered alongside the period, seasonality and other developments in your business. A click is not a new customer. The reporting period and data source are kept clear so that comparisons remain meaningful.
Google rankings cannot be ordered.
Google describes three main local ranking factors: relevance, distance and prominence. Optimising your profile improves the information you control; it cannot choose a searcher’s location or reserve first place.