Writing a Google business description: a method and three examples
Write a clear Google Business Profile description within 750 characters, using three fictional examples you can adapt to your business.
A good description lets a prospective customer understand your work without interpreting a string of slogans. For a trade business or local shop, the task is to choose a few useful facts and leave out the rest. You do not need to tell your entire company history in this field.
Start in a working document. This lets you compare versions and check the facts before saving the text to your Google profile.
Respect the field's limits
Google limits the description to 750 characters and says not to include URLs or HTML. The text should describe the business rather than focus on promotions, prices or sales offers. Source: editing your Google profile.
This limit is a ceiling, not a target. If a few sentences describe your business accurately, adding filler only makes it harder to read. Your website is the right place for detailed explanations.
Prepare four answers before writing
Write a short answer to each question: what do you do, for whom, where, and with what specific distinguishing feature? That feature might be a type of project, an appointment arrangement or a specialism you actually practise. It does not need to sound spectacular.
Separate confirmed facts from vague claims. 'Support from choosing materials through to installation' describes a service if you provide it. 'Exceptional quality at the best price' does not explain how you work and implies a comparison you probably have not established.
Three fictional examples to adapt
These examples show a possible structure. They do not describe Optimaps customers and should be reused only when the services match your own business.
Trade: 'Atelier Rivière helps homeowners with interior joinery projects in Angers and nearby towns. We make fitted cupboards, bookcases and storage. Each project starts with a conversation about how you use your home and the constraints of the space.'
Shop: 'La Maison du Fil is an independent haberdashery in Tours. We offer fabrics, threads and accessories for everyday sewing. In the shop, we help you choose supplies for your project, whether you are a beginner or sew regularly.'
Service: 'Bureau Lise helps small businesses in Rennes organise their administration. Our services cover document filing, routine administrative follow-up and preparing information for your usual professional contacts. Arrangements are agreed according to your needs.'
Each example starts with the activity and adds something useful to the customer. None promises permanent availability, a qualification or an unverified service.
Review it for readers as well as search
Read your text aloud. Remove repeated town names and artificial variations of your job title. Check that a newcomer understands the language: a technical term may be accurate but need further explanation on your website.
Ask the person responsible for the business to confirm every service, length of experience, certification and commitment. If a fact remains uncertain, remove it from the proposal until it is checked. A shorter sentence is better than an invented fact.
Support the description with the right content
The description gives an overview; your profile's services explain individual activities. Avoid using all the available space for a long list. A website page can then explain an offer using examples of your work and the steps for making contact.
In Optimaps, you can review and edit a proposal before confirming it. Approving the wording and applying it are separate steps. This lets you prepare an accurate introduction before taking action on the profile.
