Your website and Google profile: make them work together

Your Google profile quickly presents an activity, hours and reviews. Your website has more room to explain a service, show work and prepare an enquiry. Make the transition logical: an interested person should find what they just read on the profile, then know how to contact you.

Choose a consistent destination

Test your profile's link as a new customer would on a phone. Does it land in the right place? Is the business name immediately visible? Can someone understand the service without scrolling through five screens? A link to an empty page, an old brand or an isolated form can interrupt the journey.

For a business offering related services, a structured home page is often a practical starting point. For a location within a network, its dedicated page can explain local hours, access and services. Choose according to the visitor's need while respecting the rules applicable to profile links.

Give each page a question to answer

A 'bespoke bookcases' page can explain accepted projects, preparing measurements, quotation stages and service limits. A contact page should mainly make contact easy. A business introduction explains the people and working arrangements accurately.

Google recommends clear titles and descriptions specific to each page that represent its content. Name the topic precisely, then write for the reader. A string of towns and keywords does not replace explaining a service.

Check shared information

Prepare an internal reference sheet: public business name, monitored phone number, customer-facing address if public, appointment arrangements, actual service area and hours. Compare these details with both the website and Google profile.

When something changes, assign the update to someone and check both places. Consistency mainly prevents wasted journeys and misdirected enquiries. Do not turn it into a formula promising an automatic improvement in Google ranking.

An example journey to build

Take a fictional joinery business making storage. The profile describes the service in simple words. The website explains accepted projects, shows only work actually completed and lists what is needed for an initial conversation.

A 'Describe my project' button leads to a short form: preferred reply method, town and description of the need. The confirmation explains what happens next without inventing a deadline the team cannot meet. The visitor should not have to repeat the same information across several screens.

Check the journey on a phone

• Open the link from the public profile.
• Check that headings and text are readable without zooming.
• Try the contact button and phone links.
• Check the form confirmation and actual receipt of the enquiry.
• Have someone who knows the business review the information.

Add useful links between services, advice and contact without multiplying competing buttons. Our guides to useful local pages and Search Console statistics continue this work. Optimaps offers an optional one-page or multi-page local website configured per business. Prepare the text, services, images and links, then inspect the preview before publishing. Choose the website language in its editor. Website creation is separate from free profile optimisation; the price and number of pages are shown in your offer.