Google Business Profile posts: write something useful

A Google post can answer a question customers have before calling: do you offer this service, what should they prepare, or does a particular date affect your arrangements? A topic is easier to choose from those questions than from a vague obligation to 'keep the profile active'.

Give each post one main idea. If you need to explain several offers, prepare separate pieces of content or link to a page with the details.

Choose an appropriate format

Google distinguishes updates, offers and events, among other formats. The content and fields depend on the format. After submission, a post may be live, pending or not approved: saving and public display are not the same step. Source: creating and managing posts.

Before preparing an offer, gather its exact conditions. For an event, confirm dates and hours. A simple service introduction fits an update better than a promotion invented to fill a format.

Start with three types of topic

The first explains your work: a service, a step or a recurring question. The second gives practical information: appointment arrangements, preparing a project or a change in organisation. The third shows completed work, provided you have the facts and permission to use the images.

Topics to adapt include preparing measurements for fitted storage, what to bring to an advice appointment or choosing between two services you actually offer. Avoid technical advice beyond your competence or requiring an individual assessment.

Use a short writing structure

Our structure has four elements: a situation, useful information, one concrete detail and a next step. Leave an element out if it makes a very simple message unnecessarily heavy.

Fictional example: 'Planning made-to-measure storage? Before our first conversation, gather the room dimensions and a few photos of the space. They will help us understand how you use it and the project's constraints. Explore our support on the dedicated page.'

The link should lead to that page and offer a consistent next step. A message inviting someone to discover a service should not send them to an unrelated page or a form that cannot be used on a phone.

Review before scheduling

• Is the service part of your current offer?
• Does the photo match the topic, with permission to use it?
• Are the dates, conditions and any amounts confirmed?
• Does the reader know what to do next?
• Does the link work on mobile?

Google says phone numbers included in post descriptions can cause rejection. Use appropriate contact options on the profile and check the selected format's guidance using the official source above.

Verify and keep a record

After publication, note the status and check the destination page. If a post is rejected, investigate the reason before sending the same text again. Keep a version of the message and its confirmed facts to understand later edits.

In Optimaps, Optimisation then Posts lets you manually create and manage an update, event or offer, including text, dates, a button and media. Save a draft and resume later; submission requires approval. The follow-up tells you whether Google confirmed the request or it still needs checking.

Regular preparation and scheduling in Save time belong to that profile's subscription. Choose your topics and review content before approving it. To organise ideas without writing in a rush, use our monthly content calendar.