
How to optimise your Google Business Profile: a practical guide
A practical plan to improve your Google profile: business details, services, reviews, content and follow-up, without promising a ranking.
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Clear tips for your Google profile, reviews and website. For the businesses that bring our neighbourhoods to life.

From the first checks to a monthly routine: steps to optimise it.
Read the guide · 4 minA GUIDE FOR EVERY QUESTION
7 guides · Google profile Show all

A practical plan to improve your Google profile: business details, services, reviews, content and follow-up, without promising a ranking.

Choose a relevant primary category and justified additional categories, with a practical decision method for small businesses.

Prepare to create or reclaim your Google profile, arrange owner access and follow the verification offered for your business.

Write a clear Google Business Profile description within 750 characters, using three fictional examples you can adapt to your business.

Keep regular and special opening hours accurate, with a simple way to prepare holidays, closures and your return to normal hours.

Organise your Google profile services and write useful descriptions, with examples for tradespeople and local businesses.

Define an accurate Google service area, distinguish customer visits from premises and keep your website consistent.