Explain your approach
Describe who your coaching is for and how a new client gets started. Individual sessions, small groups and workplace sessions deserve separate explanations when they are part of your offer.
OPTIMAPS FOR PERSONAL TRAINERS
At a client's home, in a studio or at a place where you actually work: explain your approach, your session formats and what happens at the first conversation. Make it easier for people to get to know you.
Free optimisation · No bank card

Trade scene created to illustrate Optimaps.
YOUR GOOGLE PROFILE: BEFORE AND AFTER
An example for personal trainers, inspired by the layout of a Google profile.
Personal trainer · Lyon
A complete profile helps people understand your business, explore your services and contact you.
A description over 350 characters.
Four services, each with a description.
Photos and practical details completed in Optimaps.
Try the switch to transform the profile
After your approval · Free optimisation
Before
Personal trainer · Lyon
Fictional example · profile content in FrenchLyon
Opening hours missing
Website missing
06 •• •• •• ••
No business description.
No description
After
8 photosPersonal trainer · Lyon
Fictional example · profile content in FrenchLyon · Séances en présentiel
Open · Closes at 18:00
elan-coaching.example
06 •• •• •• ••
Élan Coaching propose un accompagnement sportif en présentiel à Lyon. Les séances comprennent la remise en forme, le renforcement musculaire, la mobilité et l’entraînement en petit groupe. Un premier échange permet de discuter de vos objectifs, de votre expérience et de vos disponibilités. Les formats et les lieux de pratique sont précisés avant le premier rendez-vous. Contactez votre coach pour découvrir les séances et préparer votre reprise d’activité.
Reprendre une activité adaptée à votre niveau.
Des exercices progressifs selon vos objectifs.
Travailler votre aisance et votre amplitude de mouvement.
Pratiquer ensemble avec un accompagnement du coach.
Try it: this example does not change any profile.
Fictional example, not a customer screenshot. Rating and reviews stay unchanged. Optimaps applies your description and services after approval. Complete and approve photos, hours and towns in Optimaps.
IN YOUR WORKING DAY
Describe who your coaching is for and how a new client gets started. Individual sessions, small groups and workplace sessions deserve separate explanations when they are part of your offer.
Give an accurate description of the places and arrangements you use. Occasionally hiring a room does not make it your own business premises. Check Google's eligibility guidance for the way your business operates.
You can describe a method or a typical session without revealing a client's health information. Avoid guaranteed transformation claims, and obtain permission before using anyone's photos or testimonial.
WITH OPTIMAPS
The same tools, applied to the needs of your business.
All features ↗Check that your business is eligible for a Google Business Profile. The analysis reviews the information it can access and clearly identifies anything it could not verify.
Prepare descriptions of your approach and the services you really offer. Adjust the wording for your audience and confirm the facts before applying your improvements.
Keep a few useful topics ready: the first appointment, how sessions work and practical questions. Prepare posts and handle reviews in one place, with optional automation for recurring tasks.
PUT IT INTO PRACTICE
Explain the first conversation: a starting point for a post, to adapt with the facts of your business.
Fictional example, not published. Confirm services and arrangements before using it.
Illustration · replace with your own photoInterested in finding out about our personal training? An initial conversation gives us a chance to discuss your expectations and how sessions are organised. Get in touch to learn about the formats available and discuss what could suit your plans.Draft · Ready to review
YOUR QUESTIONS
For personal trainers getting to know Optimaps.
An online-only business is not eligible for a Google Business Profile under Google's guidelines. Optimaps is for eligible local businesses; it does not create an artificial physical location for an online service. Read Google's official eligibility guidance.
No. Keep your appointments, training programmes and session payments in your usual tools. Optimaps helps you optimise and manage your Google profile and its content.
Explain your method, arrangements and verified qualifications. Do not turn an example into a promise of an individual result, or share someone's personal information without permission.
HELPFUL GUIDES
YOUR NEXT STEP
Optimaps prepares your description and services. You review and approve them, then one click starts the free update.
Review the suggestions and choose which actions to approve. Optimisation is free; management tools are optional. Examples do not guarantee results.